01 Insights

Clarity before action.

Good strategy starts with knowing what's actually happening — in your market, in your consumer's life, and in the cultural signals most teams are too close to see. We decode international markets and consumer trends into directions your teams can act on. Not trend reports for the shelf. Decisions for the brief.

What we do :

  • Market & competitive analysis

  • "The Future of"

  • Trend forecasting & brand implications

  • Consumer insights and profiling

  • Cultural and social analysis

MARKET & COMPETITIVE ANALYSIS

Interior of a modern living room with large windows, a cozy sofa with multicolored cushions, a coffee table with decorative items, and artwork on the wall. Adjacent images show a bedroom with a large bed, framed artwork, a side table, and a hallway with a console table and oval mirror.

Immobel…………… Opportunity mapping

When you don't know where to grow next, you default to what you already know. We mapped untapped opportunities in retail, hospitality and service sectors — exploring how traditional office and service environments could be transformed into hospitality-inspired spaces. The result: three strategic scenarios, prioritised and ready to activate.‍ ‍

“THE FUTURE OF” - FORESIGHT SCENARIOS

A presentation slide showing six perfume scenarios labeled Exception, Muse, Conceptual, Mindful, Therapy, and Sustainable, each with an image and category.

The Future of- Forestight scenarios - We identified emerging trends and market scenarios across Europe, the US and China — from cultural movements to category disruption. Six prospective scenarios to help teams lead, not follow.

TREND FORECASTING & BRAND IMPLICATIONS

Olivia Garden …………………… Hair & Beauty Trends

Track shifts in consumer behaviour, emerging market dynamics and key industry players - We tracked shifts in consumer behaviour, emerging culinary dynamics and key players across the US, UK and France — giving OG teams a clear, strategic read on where the market is moving and what it means for their offer.

CONSUMER INSIGHTS & PROFILING

Diagram of luxury archetypes with central circle labeled 'Fonction' and surrounding segments for 'Tradition,' 'Emotion,' 'Expression,' and 'Raison,' each linked to different luxury archetypes.

Consumer Profiles - We mapped the new luxury consumer — values, habits, brand ecosystems, buying levers, role models and influences. Combining qualitative studies with sales and market data to give teams a precise, actionable portrait of who they're designing for.

CULTURAL & SOCIAL ANALYSIS

Beauty product collage featuring a Chinese woman with makeup, colorful eyeshadow, lipstick, and skincare items. Includes makeup swatches, a palette, and a close-up of eye makeup, with a pink and purple color theme.

Cultural relevance - Beauty in China, GenZ, C-beauty & K-beauty - We decoded local consumer targets — their values, visual codes, and emotional triggers — to help brands build positioning that resonates with precision. From GenZ insights to C-beauty and K-beauty strategies.

CULTURAL & SOCIAL ANALYSIS

A man with dark skin, wearing sunglasses and jewelry, smiling outdoors. Overlaid on the photo is a presentation slide titled 'Context & Objectives' with text about identifying cultural insights and markers relevant to Nigerian and African American targets.

Cultural platforms for targeted activation - Nigerian and African American targets. We identified cultural insights, markers and spokespeople to help brands find the right incarnation, experiences and activations — so their concept lands with authenticity and impact.

Not just intelligence — directions your teams can act on.

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