Trends/ Insights

Stay ahead with consumer & market trends

Keep your brand relevant, inspired, and future-ready. Truly understand the drivers of your target audience and connect with real human needs, beyond surface-level trends to ensure product-market fit and relevant narratives. We turn information into actionable strategies that empower your teams and sharpen decision-making. In a crowded market, clarity is power.

  • Market analysis and new business opportunities

  • Trend forecasting

  • Consumer mapping

  • Decoding local targets

  • Inclusive cultural platforms

CONSUMER & MARKET ANALYSIS

A table with various Japanese dishes, including sushi, sashimi, and appetizers, with people using chopsticks to eat sushi rolls.

Staub …………………… Asian Fusion Food Trends

Stay informed with real-time shifts in consumer behavior, emerging market dynamics, and industry benchmarks. Focus on emerging key players and chefs (US, UK, FR). 

CONSUMER INSIGHTS  

Diagram of luxury archetypes with central circle labeled 'Fonction' and surrounding segments for 'Tradition,' 'Emotion,' 'Expression,' and 'Raison,' each linked to different luxury archetypes.

Consumer Insights

Understand who is and what motivates your audience. Qualitative studies combined with sales and market data. Who are the new luxury consumers? Portrait, values, consumer habits, brand ecosystems, buying levers, role models and influences.

“THE FUTURE OF”

A presentation slide showing six perfume scenarios labeled Exception, Muse, Conceptual, Mindful, Therapy, and Sustainable, each with an image and category.

The Future of Niche Perfumery

Identify emerging trends and market scenarios across EUR, US, China. From cultural movements to technological disruption, we identify signals that shape tomorrow’s landscape—so you can lead.

NEW BUSINESS OPPORTUNITIES

Interior of a modern living room with large windows, a cozy sofa with multicolored cushions, a coffee table with decorative items, and artwork on the wall. Adjacent images show a bedroom with a large bed, framed artwork, a side table, and a hallway with a console table and oval mirror.

Immobel…………… Opportunity mapping

Opportunity mapping in retail, hospitality and service sectors - How can we transform a traditional office or service environment into a hospitality-inspired space? Spot untapped markets and unmet needs.

DECODING LOCAL TARGETS

Beauty product collage featuring a Chinese woman with makeup, colorful eyeshadow, lipstick, and skincare items. Includes makeup swatches, a palette, and a close-up of eye makeup, with a pink and purple color theme.

Cultural relevance

Resonate with local audiences and navigate regional nuances with precision. We define brand positioning rooted in cultural relevance and emotional resonance. (e.g.Beauty in China, GenZ insights, C-beauty and K-beauty strategies)

INCLUSIVE & CULTURAL PLATFORMS

A man with dark skin, wearing sunglasses and jewelry, smiling outdoors. Overlaid on the photo is a presentation slide titled 'Context & Objectives' with text about identifying cultural insights and markers relevant to Nigerian and African American targets.

Cultural platforms for targeted activation How to deliver your brand concept and find the right incarnation, spokespeople, experiences and activations?

Lead the way. Empower your teams. Identify new consumer niches and opportunities.

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