JUNGAE

JUNGAE is a Paris-based brand, product and style consultancy founded by Jung Ae Descamps (Ex-NellyRodi). With 20 years of experience across Beauty, Fragrance, Hair, Home & Lifestyle, JUNGAE helps marketing, innovation and product teams build brands and product lines that are more coherent, desirable and competitive. Bridging trends, brand, product and creative direction, JUNGAE operates as a strategic partner — close enough to understand a team's constraints, sharp enough to challenge their thinking. Clients range from global groups (LVMH, L'Oréal, Diptyque, Nespresso, Amouage) to fast-growing SMEs (Olivia Garden, Hydracy) seeking clarity. Most consultants work in silos, JUNGAE doesn’t. At JUNGAE, we bridge brand, offer and creative strategy — one partner, one coherent vision, from insight to shelf. JUNGAE's approach combines four levers: 01 /INSIGHT -decoding consumer and market trends to sharpen positioning and augment market fit, 02/ BRAND STRATEGY Brand platforms, sharp positioning, naming and storytelling - ensuring every touchpoint tells the same story. 03/ PRODUCT STRATEGY -Portfolio architecture, range rationalisation, and high-potential concepts - so teams gain clarity and commercial momentum. 04/ CREATIVE GUIDELINES - the visual language, CMF direction and colour systems that turn a brand platform into design execution - coherent and desirable.

Start with a conversation.

JUNGAE - Brand, Product & Style Consultancy

hello@jungae.com
+33 (0)6 64 21 70 75

Start with a conversation.

JUNGAE - Brand, Product & Style Consultancy

hello@jungae.com+33 (0)6 64 21 70 75

hello@jungae.com
+33 (0)6 64 21 70 75