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JUNGAE
JUNGAE
Insights
Brand Strategy
Offer Strategy
Creative Guidelines
About
How we work
JUNGAE
JUNGAE
Insights
Brand Strategy
Offer Strategy
Creative Guidelines
About
How we work
Insights
Brand Strategy
Offer Strategy
Creative Guidelines
About
How we work

JUNGAE is a Paris-based brand and offer strategy consultancy founded by Jung Ae Descamps (Ex-NellyRodi). With 20 years of experience across Beauty, Fragrance, Hair, Home & Lifestyle, JUNGAE helps marketing and product teams build brands that are more desirable, more coherent, and more commercially effective. Working at the intersection of market insights, brand strategy, and aesthetic direction, JUNGAE operates as a strategic partner — close enough to understand a team's constraints, sharp enough to challenge their thinking. Clients range from global groups (LVMH, L'Oréal, Diptyque, Nespresso, Amouage) to fast-growing SMEs (Olivia Garden, Hydracy) seeking clarity, creative direction, and the commercial momentum to activate their brand every day. JUNGAE's approach combines three levers: decoding consumer and market trends to sharpen positioning, rationalising product portfolio architecture and generating high-potential concepts, and formalising the visual language and CMF direction that bridges marketing intent and design execution.

If your brand has more to give, let's talk.

JUNGAE - Brand & Offer Consultancyhello@jungae.com
+33 (0)6 64 21 70 75

75 rue du Faubourg Saint-Antoine, Cour de l’Etoile D’Or, 75011 Paris