Creative Guidelines

Give your brand a signature.

Style is not decoration — it's a purchase driver. We formalise the visual DNA, CMF direction, color systems and style language that make your brand instantly recognisable and consistently desirable. So designers are briefed, not guessed at. And marketing gets heard.

What we do:

Creative & esthetic territory for brand and products
Global Style Platform
CMF & material consulting
Trend books
Industrial color matching
Talent curation for collaborations & co-branding
Cultural design guides

CREATIVE & ESTHETIC TERRITORY (how it should look and feel like)

A pink glass with a candle inside, placed on a light pink surface with a red and white background, and overlaid text reading "Positive Essensuality: Caring, pure and sensorial design to enjoy."

Nespresso x Carre Basset……………..Style platform & Design Language

Style Platform and Language for brand and product identity: We created a complete creative framework for Nespresso's product identity — tone, visuals, materials, mood and a clear "it is / it's not" design language. So every product decision, from accessories to packaging, feels unmistakably Nespresso.

CMF & MATERIAL CONSULTING

A catalog page showcasing furniture and fabric options. On the right, stacked drawers in black, gray, navy, green, brown, and black. On the left, swatches of fabric in dark gray, black, navy, patterned green, and grayish-green. Text describing modern military tones and technical textures.

LG ………………………………….. CMF Design consulting

CMF Consulting to elevate product aesthetics: We defined LG's external Hard Disk Drive CMF architecture — shades, chromatic families, color narratives and product systems — and guided the choice of materials and finishes. From concept to specification, every aesthetic decision grounded in brand coherence and market relevance.

INDUSTRIAL COLOR MATCHING

A light teal reusable water bottle with a straw lid next to its packaging box and detached components on a matching light teal background.

Hydracy ………………………Color System and Application

Color System and Color matching: We built a complete color system for Hydracy's product range — end-to-end guidance on tone, textures and design details, including colorimetry acceptability and sample selection for rendering consistency across production.

TREND BOOKS

Olivia Garden ………………………………….. SS27 Color Trends

SS27 Color Trends - We built a bespoke seasonal color trend book — themes, palettes, moodboards and the newest color expressions — tailored specifically to the professional hair beauty sector. A practical, inspiring reference for the entire product and design team.

GLOBAL STYLE PLATFORM

TALENT CURATION

A collage of images featuring artwork, fashion, and stationery, including a painting of a landscape with a lake and rolling hills, a person surrounded by flowers, and various designer notebooks and accessories from Diptyque Paris.

Diptyque x NellyRodi ………………………………….. Talent curation

Talent curation for collaborations and co-branding: We identified and curated creative talent — graphic designers, product designers, photographers, artisans — for Diptyque's co-branding and limited edition launches. The right collaborators, selected for their ability to amplify the brand's aesthetic DNA.

CULTURAL STYLE GUIDE

Samsung ……………… KOREAN Cultural style guide

KOREAN Cultural style guide: We built a localization strategy for Samsung — guidelines covering tone, symbolism, imagery, design and color preferences rooted in Korean cultural codes. So every product and communication resonates with precision, not assumption.