02 Brand Strategy
Define what your brand stands for.
Brand platform, incarnation, positioning, naming, storytelling — The strategic platform that makes every product decision, every communication, every creative brief easier and more coherent.
What we do:
Brand (re)positioning
Brand platform & storytelling
Aesthetic territory & visual codes
Naming and tagline - in English and French
Brandbook
BRAND (RE)POSITIONING
La Grande Dame ….……Repositioning
New positioning: We redefined the positioning of Veuve Cliquot's sister brand — clarifying its visual and tonal identity, and curating international talent to bring the new direction to life.
BRAND PLATFORM & STORYTELLING
Brand platform and narrative pillars: We identified the brand's core pillars and expression territory, then crafted the brand platform to anchor the brand/
AESTHETIC TERRITORY & VISUAL CODES
Aesthetic territory and guidelines for communication: Aesthetic territory for a French bedlinen company seeking to reposition itself and modernize its communication : Target persona (woman, man, seniors, family), relationships, lifestyle, interiors).
NAMING STRATEGY
Ville de Menton, Domaine de Carnolès ……………………… Naming strategy
Naming strategy to define and anchor a concept or place—We developed a naming strategy to define and anchor the identity of this unique botanical site — through ideation and semiotic analysis, in English and in French.
TAGLINE
La Maison de la Chimie x Studio Sophie Touzet ………………….. Brand repositioning strategy
Brand repositioning strategy and tagline : We led a full brand repositioning — audit, benchmark, strategic pillars, and the development of a new baseline that anchors the brand's relevance and differentiates it clearly in its market.
BRANDBOOK
tresse Paris (photo: Andrea Bresciani)………………….. Brand concept, universe and visual identity
Brand brandbook - We built tresse Paris from the ground up — concept, platform, visual identity, naming, RTB and ESG commitment. From strategic foundation to full creative execution.