Brand Strategy
Define what your brand stands for.
A brand without a clear foundation loses ground every day — to competitors, to noise, to its own inconsistencies. We build the strategic platform that makes every product decision, every communication, every creative brief easier and more coherent.
What we do:
Brand (re)positioning
Brand concept
Brand platform & esthetic territory
Naming strategy - in English and French, and baseline creation
BRAND POSITIONING
La Grande Dame ….……Repositioning
New positioning: We redefined the positioning of Veuve Cliquot's sister brand — clarifying its visual and tonal identity, and curating international talent to bring the new direction to life.
BRAND CONCEPT
tresse Paris (photo: Andrea Bresciani)………………….. Brand concept, universe and visual identity
Brand concept - We built Tresse Paris from the ground up — concept, territory, brand codes, visual identity, naming, RTB, storytelling and ESG commitment. From strategic foundation to full creative execution, every touchpoint tells the same story.
BRAND PLATFORM
Brand platform and narrative pillars: We identified the brand's core pillars and expression territory, then crafted the brand platform to anchor the brand and gain new market shares.
ESTHETIC TERRITORY
Esthetic territory and guidelines for communication: We identified the esthetic territory for a French bedlinen company seeking to reposition itself and modernize its incarnation and communication. We did extensive iconographic research to present the incarnation : target persona (woman, man, seniors, family), relationships, lifestyle, interiors- so the teams knew how to represent the brand platform.
NAMING STRATEGY
Ville de Menton, Domaine de Carnolès ……………………… Naming strategy
Naming strategy to define and anchor a concept or place—We developed a naming strategy to define and anchor the identity of this unique botanical site — through ideation and semiotic analysis, in English and in French. Linguistically precise, culturally resonant, and built to last.
BASELINE CREATION
La Maison de la Chimie x Studio Sophie Touzet ………………….. Brand repositioning strategy
Brand repositioning strategy and baseline development: We led a full brand repositioning — audit, benchmark, strategic pillars, and the development of a new baseline that anchors the brand's relevance and differentiates it clearly in its market.