Brand Strategy

Grow your brand.

Whether you're launching a new venture or repositioning your company - we help you build and strengthen your brand with clarity, meaning and personality. We guide visual identity and storytelling to ensure consistency and impact across every touchpoint. Upgrade your vibe, attract your tribe.

  • Brand platform & repositioning

  • Pillars & manifesto

  • Baseline creation

  • Naming strategy (English and French)

  • Brand concept, branding and visual identity

  • Storytelling toolkits

BRAND PLATFORM & REPOSITIONING

A collage of two images shows the repositioning of La Grande Dame champagne vs its sister brand Veuve Cliquot (masterbrand). The collage mentions Veuve Clicquot with words like effortless and bohème and La Grande Dame chic and bourgeois

La Grande Dame ….……Repositioning

New positioning: Defining the visual and tonal brand identity for Veuve Cliquot sister brand. Visual guidelines and selection of international talents matching the positioning.

BASELINE CREATION

Aerial view of La Maison de la Chimie, a historic Parisian classical building, under a clear blue sky.

La Maison de la Chimie x Studio Sophie Touzet ………………….. Brand repositioning strategy

Brand repositioning strategy and baseline development: Audit and framework, benchmark, strategic pillars, and development of a new baseline. Define your brand’s foundation and evolve its positioning to stay relevant and differentiated.

PILLARS & MANIFESTO

Close-up of a white fabric with a white ribbon tied around it, embossed with black text. Next to it, a scenic outdoor view of a riverside with trees and wildflowers, with a stylized white logo overlay.

Moments x Studio Sophie Touzet………………Brand platform and manifesto

Brand platform, pillars and manifesto: Analysis and identification of the brand’s pillars and its expression territory. Craft a manifesto that communicates your values, beliefs, and purpose—internally and externally.

NAMING STRATEGY

A picture of the botanical Garden-Museum of Menton, which is the largest citrus conservatory in Europe, surrounded by manicured plants and trees in a formal garden setting.

Ville de Menton, Domaine de Carnolès ……………………… Naming strategy

Naming strategy to define and anchor a concept or place—be it a hotel, museum, restaurant, or bar—through ideation and semiotic analysis in ENGLISH and in FRENCH.

Find the perfect name for your brand, product, or service. We develop naming strategies that are linguistically sound, culturally sensitive, and legally viable.

CONCEPT & BRANDING

Image of vegan, organic hair color product by Tresse in white packaging with black circular logo and text, showing product information in French and symbols indicating natural ingredients.

Tresse Paris (photo: Andrea Bresciani)………………….. Brand concept, universe and visual identity

Brand concept and branding : Concept, universe and territory, codes and visual identity. Including naming, RTB, brand platform, ESG commitment, storytelling and branding. From concept to execution, we shape your brand’s look, feel, and tone—ensuring consistency across every touchpoint.

STORYTELLING TOOLKITS

Interior design of a colorful hotel room with blue and white walls, orange mirrors, a pink ottoman, striped pillows, a small desk with a red chair, and flowers in a vase.

Hotel & Performance x Studio Sophie Touzet …………………….. Storytelling Toolbox

Storytelling Toolbox : Defining the key brand pillars of a hotel, along with its positioning and storytelling. Clarifying its value proposition and crafting its tagline.

Turn your vision into a brand that connects, communicates and engages.

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