Creative Strategy

Shape your creative DNA.

We provide creative frameworks to define your style, brand and product expression, aligned with your values and target audience expectations. Clarify your brand creative DNA, translate your brand platform into a product and style platform (CMF, codes, design, colors), and align internal teams and providers.

  • Trend reports across key sectors (beauty, design, tech, hospitality, outdoor)

  • CMF and material consulting

  • Style platform & Design language

  • Cultural style guides

  • Talent curation

TREND REPORTS

A collage of images featuring various home decor with a red and pink color palette, including chairs, tables, beds, cushions, and rugs.

Liberon ………………………………….. Creative Insights

Trend Reports: Key takeaways from industry research, trend scouting, shopping tours, and major fairs. Tailored for buying, management, marketing, design, and innovation teams. Stay ahead with curated insights for industries including:

  • Beauty & Skincare

  • Design & Object

  • Hospitality & Art de vivre

  • Tech & Outdoor

CMF & MATERIAL CONSULTING

A catalog page showcasing furniture and fabric options. On the right, stacked drawers in black, gray, navy, green, brown, and black. On the left, swatches of fabric in dark gray, black, navy, patterned green, and grayish-green. Text describing modern military tones and technical textures.

LG ………………………………….. CMF Design consulting

CMF Consulting to elevate product aesthetics: Color architecture: Definition of shades, chromatic families, color narratives and product systems. Choice of materials and finishes (gloss, matte, textured...) and innovation sourcing.

INDUSTRY COLOR MATCHING 

A light teal reusable water bottle with a straw lid next to its packaging box and detached components on a matching light teal background.

Hydracy ………………………Color System and Application

Color System and Color matching: End-to-end guidance: tone, textures, and design details. Industry color matching: Colorimetry acceptability and sample selection for rendering consistency.

STYLE PLATFORM, CODES & DESIGN LANGUAGE

A pink glass with a candle inside, placed on a light pink surface with a red and white background, and overlaid text reading "Positive Essensuality: Caring, pure and sensorial design to enjoy."
A presentation slide comparing stylish design classics and trendy designs, with guidelines saying 'It is' and 'It's not'
Color palette swatches in shades of green, yellow, orange, and beige with color codes and names, next to a glass with green liquid, on a white surface. Text saying 'Accessories Color Palette'.

Nespresso x Carre Basset……………..Style platform & Design Language

Style Platform and Creative framework for brand and product identity: tone, visuals, materials, mood — to ensure consistency across products, communication, and design.

TALENT CURATION

A collage of images featuring artwork, fashion, and stationery, including a painting of a landscape with a lake and rolling hills, a person surrounded by flowers, and various designer notebooks and accessories from Diptyque Paris.

Diptyque x NellyRodi ………………………………….. Talent curation

Talent curation for collaborations and co-branding: We identify creative talent (graphic designers, product designers, photographers, artisans…) for impactful co-branding, partnerships, and limited-edition launches.

CULTURAL STYLE GUIDES

Two-page brochure on Korean heritage featuring concepts, principles, and forms. The left page shows a group of women in traditional Korean attire walking outdoors with lush green trees and mountains in the background. The right page displays various Korean-style ceramic and wooden artifacts, including bowls, vases, and furniture.

Samsung ……………… KOREAN Cultural style guide

Localization strategy: Guidelines for tone, symbolism, imagery, design and color preferences to to fit local norms and ensure emotional resonance. Sensorial and visual guidelines.

COACHING  & CREATIVE BRIEFS

A person working at a desk with printed charts, notes, a keyboard, and color samples

One-on-one or team-based coaching to foster a culture of innovation.

Creative briefs and project coordination with your current or new partners.

Coaching for start ups.

Shape your design language, build a signature brand, drive business growth.

Contact us