Offer Strategy & Positioning
Build and activate your portfolio with purpose.
We help you create desirable and coherent product and service portfolios —adapted to both local and international markets, and fully aligned with your brand and objectives. We help you keep your vision, and optimize market fit.
Audit, rationalization & diversification
New concepts, territories and product storytelling
Product strategy and marketing
Range evolution and bundle creation
Retail concepts and assortiment
Innovation workshops
COLLECTION STRATEGY & DIVERSIFICATION
Nespresso Design x Carré Basset ……………………Offer strategy and collection planning
Global offer strategy: rationalization, collectioning and diversification of drinkware and tableware products lines: Collectioning, range architecture, strategy, product narrative and diversification. Build collections that perform. We guide you in structuring and diversifying your product lines to meet evolving consumer needs and seasonal demands.
NEW CONCEPTS, TERRITORIES & PRODUCT STORYTELLING
Dyptique x NellyRodi……………………… Product territories for a new premium range (Les Mondes), here ‘Temple des Mousses’ inspired by 14th-century Saihoji zen monastery garden’s 120 varieties of moss.
New concepts and experiences for products + Product storytelling to enrich your marketing plan and open new growth avenues. Your product range should tell a story. We help you evolve your assortment with narrative-driven strategies that connect emotionally with your audience.
CONCEPT, STRATEGY & MARKETING
Tresse Paris……………………… From concept to market
Concept, Pillars, Naming, Pitch, Branding, Storytelling.
Support in creating or redefining a brand’s expression territory and enhancing the offer. Product concept valorization, RTBs, storytelling, naming, expression territory, visual and stylistic language, differentiating codes, specifications, and creative briefs.
RANGE EVOLUTION
Colgate-Palmolive……………..Range evolution
New ideal range : Proposal for an ideal product range and potential range extensions (category or subcategory), covering concept, name, target audience, storytelling, consumer benefits, payoff, ingredients and bulk, art direction for packaging.
CREATION OF BUNDLES
Colgate-Palmolive……………..Bundle creation
Development of product bundles: overarching concept, positioning, embodiment, ritual, ingredients, seasonality, format, sensory PODs, packaging recommendations. Per bundle: storytelling, features, fragrance, colors, range.
RETAIL CONCEPTS & ASSORTIMENT
New Gifting range for a Luxury hotel*****
Gifting strategy : Key learnings for the brand – Priority target. Retail concept of tomorrow: 3 scenarios. Product offering structure: Seasonality / Product range structure / Distribution. From flagship stores to pop-ups, elevate your brand and drive conversion—backed by a robust product strategy.
IDEATION & INNOVATION WORKSHOPS
Ideation & Innovation Workshops: We lead sessions that blend creative brainstorming with tailored learning tools. Teams collaborate, prototype, and align around bold, actionable ideas — sparking fresh thinking and shared momentum.