03 Product Strategy
From portfolio architecture to new product concepts.
Your product range is your brand made tangible. We help you structure it, sharpen it, and grow it — with portfolio architecture that makes sense, concepts that resonate, and the commercial clarity your teams need to activate the brand every day.
What we do:
Portfolio architecture & rationalisation
New product territories & concepts
Collection & Limited editions roadmap
Commercial storytelling
Innovation workshops
PORTFOLIO ARCHITECTURE & RATIONALISATION
Nespresso Design x Carré Basset ……………………Offer strategy and collection planning
Global offer strategy for Nespresso accessories logic : We built a global offer strategy for Nespresso's accessories range — rationalising existing lines, defining portfolio architecture, and creating a collection framework across three distinct pillars: The Iconics, The Rendez-Vous, and The Moments. Each with its own logic, narrative and commercial role.
NEW PRODUCT TERRITORIES & CONCEPTS
New Gifting range for a Luxury hotel*****
Assortment concept : We defined an assortment concept from the ground up — priority target, retail concept scenarios, product range structure, seasonality and distribution framework. Three strategic directions, ready to brief.
NEW PRODUCT TERRITORIES & CONCEPTS
Dyptique x NellyRodi……………………… Product territories for a new premium range (Les Mondes).
Concept, experiences and product storytelling to enrich the marketing plan : We developed new product territories for Diptyque's premium range Les Mondes — each rooted in a cultural or natural world, with its own story, sensory codes and creative direction. Giving the team a rich, coherent pipeline to work from.
COLLECTION & LIMITED EDITION ROADMAP
Olivia Garden……………………… Limited Editions
Limited Editions Roadmap : We analysed the current portfolio and animation calendar, then recommended four limited edition typologies aligned with their commercial goals — each with a clear canvas to brief from, season after season.
COMMERCIAL STORYTELLING & BUNDLES
Colgate-Palmolive……………..Bundle creation
Development of product bundles: We developed a series of product bundles — each with its own overarching concept, positioning, ritual, sensory PODs, fragrance, color and packaging direction. Structured to perform commercially and feel coherent on shelf.
IINNOVATION WORKSHOPS
Ideation & Innovation Workshops: We lead hands-on sessions that blend strategic frameworks with creative exploration — helping teams align around bold, actionable ideas and build shared momentum. Because the best concepts come from the room, not the deck.