Brand & Offer Consultancy
Helping brands become more desirable.
More coherent, more competitive, more themselves.
Decoding international market and consumer signals to give teams clear, actionable directions — not just observations, but decisions.
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Formalising the visual language, CMF direction and style language that bridges marketing intent and design execution — in B2B and B2B2C. Designers briefed, not guessed at.
A different kind of consultancy
At JUNGAE, we work at the intersection of brand, product and style — helping teams gain clarity, build desirability, and move faster. We're not a large agency. We're not a trend report. We're a strategic partner — rigorous enough to be trusted, close enough to understand your constraints, sharp enough to challenge your thinking.
We love to work hand in hand with you.
What we do:
- Consumer & Market Insights
- Brand Consulting & Offer Strategy
- Creative Guidelines
Jung Ae DESCAMPS
Founder of JUNGAE I Founder of TRESSE PARIS, Bpifrance Innovation Award Winner I Belgian-Korean with international experience.
20 years of experience in trend forecasting, consumer behavior, and brand & offer consulting.
Clients
Beauty, Hair, Fragrance & Wellbeing
Aveda, Diptyque, Puig, Coty, Symrise, Unilever, Colgate-Palmolive, L’Oréal, Wella, Amore Pacific, LVMH, Hermès, tresse, Olivia Garden
Design, Home & Living
LG, Samsung, Huawei, Nespresso, Staub, Vorwerk, Silestone, Lapeyre, Moments, Hydracy
Food & Hospitality
Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Grey Goose, Picard, BHV, Studio Sophie Touzet, La Maison de la Chimie, Ville de Menton, Hotel&Performance
Our Services
Market and Consumer Insights
Decoding international market and consumer signals to give teams clear, actionable directions — not just observations, but decisions.
Brand Consulting
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Offer & Product Strategy
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Creative Guidelines
Formalising the visual language, CMF direction and style language that bridges marketing intent and design execution — in B2B and B2B2C. Designers briefed, not guessed at.
Recent work
Aligning vision, brand and product
Offer strategy and CMF recommendations for an American drinkware brand
Color trends and offer architecture for a professional hair beauty brand
Consumer insights and brand incarnation to shape the new brand platform of a major French bedding brand
Naming strategy for a new French hospitality group
Sense of Purpose (SOP) for a global make up brand
Amenities observatory for a French luxury leather goods brand, focused on eco-responsibility
Portfolio presentation available upon request.
Our Services
Market and Consumer Insights
Decoding international market and consumer signals to give teams clear, actionable directions — not just observations, but decisions.
Brand Consulting
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Offer & Product Strategy
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Creative Guidelines
Formalising the visual language, CMF direction and style language that bridges marketing intent and design execution — in B2B and B2B2C. Designers briefed, not guessed at.