Offer Strategy

Build an offer that performs.

Your product range is your brand made tangible. We help you structure it, sharpen it, and grow it — with portfolio architecture that makes sense, concepts that resonate, and the commercial clarity your teams need to activate your brand every day.

What we do:

  • Portfolio Architecture

  • New product territories & Storytelling

  • Marketing Development

  • Limited editions roadmaps

  • Bundle recommendation

  • Gifting concepts

  • Ideation & innovation workshops

PORTFOLIO ARCHITECTURE

Various white ceramic cups, saucers, and accessories, with a metallic bell-like object being placed on a white block, and a person kneeling nearby, suggesting a collection display for Nespresso accessories.
A presentation slide titled 'Portfolio Architecture Recommendation' divided into three columns. The left column describes 'The Rendez-Vous,' emphasizing edgy, stylish, surprising product selection, seasonal offers, and product development from existing collections. The middle column highlights 'The Iconics,' noting perennial, signature collections with four main expressions or lines: sleek, sensorial, vibrant, and secondlife essentials. The right column discusses 'The Moments,' focused on creating stories through consumer response and collection curation, including story creation, pick from existing collections, or new collections and product development.

Nespresso Design x Carré Basset ……………………Offer strategy and collection planning

Global offer strategy for Nespresso accessories : We built a global offer strategy for Nespresso's accessories range — rationalising existing lines, defining portfolio architecture, and creating a collection framework across three distinct pillars: The Iconics, The Rendez-Vous, and The Moments. Each with its own logic, narrative and commercial role.

NEW PRODUCT TERRITORIES & STORYTELLING

Dyptique x NellyRodi……………………… Product territories for a new premium range (Les Mondes).

Concept, experiences and product storytelling to enrich the marketing plan : We developed new product territories for Diptyque's premium range Les Mondes — each rooted in a cultural or natural world, with its own story, sensory codes and creative direction. Giving the team a rich, coherent pipeline to work from.

MARKETING DEVELOPMENT

tresse Paris……………………… From concept to market

Concept, Pillars, Naming, Pitch, Storytelling, Branding: We supported the full development of Tresse Paris's product expression — concept, pillars, naming, RTBs, storytelling, visual and stylistic language, differentiating codes, specifications and creative briefs. Everything a team needs to design, produce and launch with confidence.

LIMITED EDITIONS ROADMAPS

Olivia Garden……………………… Limited Editions

Limited Editions Roadmap : We analysed the current portfolio and animation calendar, then recommended four limited edition typologies aligned with their commercial goals — each with a clear canvas to brief from, season after season.

BUNDLE RECOMMENDATION

Colgate-Palmolive……………..Bundle creation

Development of product bundles: We developed a series of product bundles — each with its own overarching concept, positioning, ritual, sensory PODs, fragrance, color and packaging direction. Structured to perform commercially and feel coherent on shelf.

GIFTING CONCEPTS

New Gifting range for a Luxury hotel*****

Gifting strategy : We defined a gifting strategy from the ground up — priority target, retail concept scenarios, product range structure, seasonality and distribution framework. Three strategic directions, ready to brief.

WELLNESS CONCEPTS

AVEDA ……………………………….New salon wellness experience

Wellness and salon experience : We defined what a wellbeing experience stands for — and how it feels. Concept, branding, codes, mood, services, and the experience markers that turn a brief into something guests remember.

IDEATION & INNOVATION WORKSHOPS

A sheet of paper with various words grouped into categories, some words include 'Pleasure,' 'Delicate,' 'Infusion/Decoction,' and 'Comforting.' A person's finger points at the top left corner.

Ideation & Innovation Workshops: We lead hands-on sessions that blend strategic frameworks with creative exploration — helping teams align around bold, actionable ideas and build shared momentum. Because the best concepts come from the room, not the deck.

We don't just consult — we co-create. Every time.

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