Brand & Offer Consultancy
Helping brands become more desirable.
More coherent, more competitive, more themselves.
Areas of expertise
Decoding international market and consumer signals to give teams clear, actionable directions — not just observations, but decisions.
Building brand platforms, defining product portfolio architecture, rationalising ranges, and generating high-potential concepts — so teams gain clarity, ideas, and the commercial fuel to activate their brand every day.
Formalising the visual language, CMF direction and style language that bridges marketing intent and design execution — in B2B and B2B2C. Designers briefed, not guessed at.
A different kind of consultancy
At JUNGAE, we work at the intersection of brand, product and style — helping teams gain clarity, build desirability, and move faster. We're not a large agency. We're not a trend report. We're a strategic partner — rigorous enough to be trusted, close enough to understand your constraints, sharp enough to challenge your thinking.
We love to work hand in hand with you.
What we do:
- Consumer & Market Insights
- Brand Consulting & Offer Strategy
- Creative Guidelines
Jung Ae DESCAMPS
Founder of JUNGAE I Founder of TRESSE PARIS, Bpifrance Innovation Award Winner I Belgian-Korean with international experience.
20 years of experience in trend forecasting, consumer behavior, and brand & offer consulting.
Clients
Beauty, Hair, Fragrance & Wellbeing
Aveda, Diptyque, Puig, Coty, Symrise, Unilever, Colgate-Palmolive, L’Oréal, Wella, Amore Pacific, LVMH, Hermès, tresse, Olivia Garden
Design, Home & Living
LG, Samsung, Huawei, Nespresso, Staub, Vorwerk, Silestone, Lapeyre, Moments, Hydracy
Food & Hospitality
Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Grey Goose, Picard, BHV, Studio Sophie Touzet, La Maison de la Chimie, Ville de Menton, Hotel&Performance
Recent work
Aligning vision, brand and product